A couple of weeks ago I helped one of our teams at Upprag Granskning (current affairs show) to put together a short piece on the threats and abuse especially female journalists and writers are being subject to on the Internet. The purpose of this little piece, where they read letters and comments they have recieved, was to draw attention to the program being aired two days later. We were hoping for it to go viral but did not anticipate the speed at which this happened. Withing the first 24 hours over 140 000 people watched the clip on You tube alone (it was also published on SVT Play and some other sites). When writing this 325 402 people have watched it. Ironically the comments had to be shut off after one day and 1600 comments due to some threats appearing.